01
FREEDOM &
INDIVIDUALITY
Every person has their own aesthetic language. Style becomes a tool to express character, confidence and authenticity.
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About Us
ABOUT
LIU JO
ITALIAN STYLE. A UNIQUE STORY.
OUR IDENTITY
Contemporary elegance,
authentic personality.
Fashion is more than what we wear: it is a personal language, a way to tell our individuality and interpret the world with a unique point of view.
Inspired by Italian tradition and a contemporary sensibility, the LIU JO universe combines femininity, character and attention to detail. Each collection invites you to experiment, combine styles and find your own expression of elegance.
OUR APPROACH
A WAY OF LIVING STYLE
A vision of fashion that values creativity, quality details and the freedom to express your identity.
FREEDOM &
02
ATTENTION
TO DETAIL
Materials, lines, textures and finishes create a balance between contemporary aesthetics and everyday functionality.
03
AN OPEN VISION
Fashion is also about encounter, inspiration and sharing. We celebrate the variety of personalities and different interpretations of beauty.
OUR HISTORY
A JOURNEY IN
CONTINUOUS EVOLUTION
From its origins in the Italian fashion district to the evolution into a lifestyle universe, the story of LIU JO is a continuous search for new forms of expression. The following milestones retrace some key moments in its evolution.
1995
The origins of an Italian identity
LIU JO was founded in Carpi, in the province of Modena, by Marco and Vannis Marchi. The first clothing collections helped define the brand's character, while denim became one of its iconic categories.
2000 – 2006
Towards a complete universe
The style expands beyond clothing. Accessory collections and the kidswear line take shape, creating an increasingly articulated lifestyle offering.
2008
Denim becomes an icon
The Bottom Up project brings a new interpretation of jeans to the forefront, designed to enhance the silhouette and offer new possibilities for personal expression. The footwear line also develops during this period.
2009 – 2010
Accessories that complete the style
The evolution continues with the expansion of the underwear and beachwear categories. Bags play an increasingly important role, contributing to a recognizable and contemporary image.
2011 – 2014
New creative horizons
The brand strengthens its international presence and expands its universe with the eyewear project and the launch of its e-commerce platform, followed by the entry into the world of fragrances in 2014.
2014 – 2019
A broader vision of fashion
The brand's identity continues to evolve, with a focus on individual personality and a sense of community. In 2019, the #BetterTogether initiative is born, structuring its commitment to social and environmental issues.
2020
Twenty-five years of style
The twenty-fifth anniversary becomes an opportunity to celebrate the brand's Italian roots through dynamic and contemporary campaigns.
2023
Everybody: the beauty of individuality
The Everybody campaign celebrates inclusivity, personal expression and the value of differences, conveying a contemporary vision of style and femininity.
A LOOK TO THE FUTURE
Innovation, dynamism
and new perspectives.
The world of fashion is constantly changing. For this reason, the evolution of style requires creativity, the ability to listen and attention to the needs of an increasingly connected community.
The LIU JO approach combines evolving collections, digital communication and a lifestyle vision that accompanies the different moments of life.
The Better Together path also reflects the brand's commitment to greater social and environmental responsibility, with the aim of continuing to improve over time.